Hey, I'm
SELBY
WAINMAN.
A GRAPHIC DESIGNER SKILLED IN MULTIPLE DISCIPLINES, SPECIALIZING IN ALL THINGS
BRANDING, MARKETING, UI AND WEBSITE DESIGN.
Hey, I'm
L2 English Academy is an online learning service dedicated to teaching English to students worldwide. The project involved creating a cohesive brand identity and designing an intuitive website and app. The brand identity included a modern logo, a vibrant color palette, and clear typography, supported by comprehensive brand guidelines. The website and app design featured a clean, user-friendly interface, detailed course pages, intuitive navigation, responsive design, and custom icons. Interactive tools such as quizzes, progress tracking, and live chat support were also integrated. This design approach has enhanced L2 English Academy's ability to provide engaging and accessible English education to a global audience.
L2 English Academy aimed to establish a strong and recognizable online presence as a premier platform for learning English. The challenge was to create a cohesive brand identity and an intuitive digital experience that would engage students worldwide. The project required:
• A modern, professional brand identity that reflects trust and approachability.
• A user-friendly website and app with seamless navigation and engaging learning tools.
• Interactive elements like quizzes, progress tracking, and live chat to enhance student engagement.
To create a professional yet approachable brand identity, I designed a modern, friendly logo with clean typography and a vibrant color palette. Comprehensive brand guidelines were developed to ensure consistency across digital and print materials, reinforcing L2 English Academy’s presence.
For the website and app, I prioritized a seamless user experience with a clean, structured layout and engaging interactive elements.
Key features included:
• Intuitive navigation for effortless course browsing.
• Custom icons and responsive design for a smooth experience on all devices.
• Interactive tools like quizzes, progress tracking, and live chat to boost engagement.
• Consistent branding across all digital platforms.
This approach resulted in a visually cohesive, functional, and engaging learning experience, making English education more accessible worldwide.
The new branding and website design positioned L2 English Academy as a modern, accessible, and engaging learning platform. The user-friendly interface and interactive tools significantly improved student engagement, making English education more effective and enjoyable for learners worldwide. The cohesive brand identity also strengthened L2 English Academy’s credibility, helping it stand out in the competitive online education market.
The BikeBox graphic design project aimed to establish a unique brand identity by crafting a standout logo and a captivating website design for an online e-commerce store specializing in motorbike gear and apparel. Close collaboration with the client allowed for a deep understanding of their vision and brand ethos, resulting in design elements that mirror the dynamic and adventurous spirit of the motorcycling community. Overcoming challenges involved accommodating diverse client opinions. By incorporating an iterative feedback process and presenting multiple design options, we successfully navigated through varied preferences, ensuring the final logo and website design resonated with the intended audience. The positive feedback received from users attests to the success of the project in creating a visually appealing and user-friendly online platform for motorcycle enthusiasts.
BikeBox needed a bold and dynamic brand identity that would capture the excitement of motorcycling while standing out in the competitive e-commerce space. The challenge was to design a distinctive logo and a visually engaging website that appealed to motorcycle enthusiasts. Additionally, the project required navigating diverse client opinions, ensuring the final design aligned with both their vision and their audience’s expectations.
Key goals included:
• Creating a high-impact brand identity that reflects the freedom and adrenaline of motorcycling.
• Designing a user-friendly e-commerce website with seamless navigation and strong visual appeal.
• Ensuring mobile responsiveness for a smooth shopping experience across all devices.
• Developing a streamlined checkout process to drive conversions.
Through close collaboration with the client, I developed a bold and modern brand identity that conveys movement and energy. The logo design featured sleek typography and dynamic visuals, while a cohesive brand style guide ensured consistency across digital and print materials.
For the e-commerce website, I focused on an immersive yet highly functional design to enhance the shopping experience.
Key features included:
• Striking visuals and a bold color palette to reflect the thrill of motorcycling.
• Intuitive product filtering and navigation for effortless browsing.
• Responsive design to provide a seamless experience on all devices.
• A frictionless checkout process to maximize conversions.
The final design positioned BikeBox as a visually compelling, user-friendly online store, well-received by the motorcycling community. The strong brand identity and seamless e-commerce experience have helped attract and engage customers, driving both brand recognition and sales.
LE & Associates, a law firm specializing in B2B legal services and export-related matters, sought a professional brand identity and website design that reflects their core values. The project included creating an elegant logo symbolizing professionalism and trust, a refined color palette of blues and reds, and authoritative typography. The website design featured a clean, modern interface with intuitive navigation, detailed service pages, and responsive design, ensuring accessibility across all devices. The outcome enhanced the firm's ability to attract and serve clients, reinforcing their reputation as a leading provider of B2B legal services.
LE & Associates needed a professional and trustworthy brand identity that reflected their expertise in B2B legal services and export-related matters. The challenge was to create a refined yet authoritative visual identity and a modern, user-friendly website that would instill confidence in potential clients.
Key goals included:
• Developing a sophisticated brand identity that conveys trust, reliability, and professionalism.
• Designing an intuitive website with clear navigation and well-structured service pages.
• Ensuring a responsive and accessible design across all devices.
• Strengthening the firm’s digital presence to attract and engage B2B clients.
To establish a strong and credible brand, I designed a clean, elegant logo that symbolizes professionalism and trust. A refined color palette of blues and reds was chosen to balance authority with approachability, while modern, authoritative typography reinforced the firm’s expertise.
For the website, I prioritized clarity, structure, and ease of use to enhance user experience.
Key features included:
• A sleek and modern layout to project confidence and professionalism.
• Intuitive navigation and structured service pages for easy information access.
• Responsive design to ensure accessibility across all devices.
• Subtle branding elements to maintain a cohesive and polished look.
By aligning the visual identity and website design with the firm’s values, I ensured that LE & Associates could build credibility and effectively communicate their expertise to B2B clients.
The final brand identity and website elevated LE & Associates’ professional image, reinforcing their reputation as a trusted leader in B2B legal services. The intuitive website design has improved client engagement, making it easier for businesses to navigate legal solutions and connect with the firm.
The Patty Spot, a fast-food restaurant specializing in burgers, fries, hot dogs, and sodas, sought a playful and friendly brand identity. The project included creating a vibrant logo with an ink sketch style, a cheerful color palette of yellow and black with secondary red and green, and fun typography. Packaging designs for burgers, fries, hot dogs, and sodas featured lively, coordinated patterns. Social media advertising used eye-catching graphics and animations to promote menu items and special offers. The result was a cohesive and inviting brand that appeals to a broad customer base and enhances the restaurant's in-store and online presence.
Tokyo Taste, a fast sushi restaurant offering both dine-in and online ordering, sought a modern Japanese aesthetic for its brand identity, packaging, menu. The project embraced a sleek color palette of red and black to convey sophistication and authenticity. The brand identity featured a minimalist logo with Japanese characters, while the packaging showcased elegant boxes and bags adorned with the restaurant's logo and Japanese-inspired patterns. The menu design adopted a clean layout with high-quality imagery.
Tokyo Taste needed a modern yet authentic brand identity that captured the essence of Japanese culture while maintaining a sleek, contemporary aesthetic. The challenge was to create a cohesive visual identity across branding, packaging, and menu design that enhanced both the dine-in and takeout experience.
Key goals included:
• Developing a sophisticated and authentic brand identity that reflects Japanese aesthetics.
• Designing elegant packaging that enhances the takeout experience.
• Creating a visually appealing, easy-to-navigate menu with high-quality imagery.
• Ensuring consistency across all brand touchpoints for a premium dining experience.
To establish a strong and recognizable brand, I designed a minimalist logo with Japanese characters, paired with a sleek red and black color palette to convey both authenticity and sophistication. The packaging design featured elegant boxes and bags adorned with Japanese-inspired patterns and the restaurant’s branding for a refined presentation.
For the menu, I focused on a clean, visually engaging layout that made ordering easy and enjoyable.
Key features included:
• A refined, modern menu design with high-quality food photography.
• Elegant, functional packaging that enhances the takeout experience.
• Custom branding elements inspired by traditional Japanese aesthetics.
• Consistent typography and design language across all materials.
By ensuring consistency across branding, packaging, and menus, I created a premium and visually striking brand that enhances the overall dining experience.
The cohesive brand identity and elegant packaging elevated Tokyo Taste’s appeal, reinforcing its reputation as a high-quality sushi destination. Customers now enjoy a visually refined and immersive dining experience, whether dining in or taking their food to go.
TMorgans Real Estate, a reputable firm specializing in residential and commercial property sales and rentals, sought a welcoming yet professional brand identity. The project focused on developing a modern logo featuring a stylized house within a green landscape, evoking a sense of harmony and prosperity. The color palette of green and black was chosen for its associations with growth, stability, and sophistication. Marketing materials included brochures, signage, a user-friendly website, and engaging social media graphics, all designed to showcase the company's diverse range of properties and services. The outcome was a cohesive and trustworthy visual identity that strengthened Morgans Real Estate's reputation as a leading real estate agency, catering to clients seeking their dream homes or investment properties.
Lunar Child, a bohemian jewellery brand specializing in handcrafted silver and gemstone pieces, sought to establish a distinct brand identity and a robust e-commerce website. The project involved creating a logo that blends intricate, hand-drawn elements with modern typography, a color palette inspired by earthy and mystical tones, and elegant, whimsical fonts. The e-commerce website features a visually appealing and user-friendly interface, detailed product pages, intuitive navigation, responsive design, and a secure checkout process. This comprehensive approach has strengthened Lunar Child's brand presence and enhanced its online shopping experience, helping it reach a global audience of fashion-forward customers. The result is a cohesive brand identity and e-commerce platform that not only captures the essence of Lunar Child but also provides a seamless and memorable journey for customers as they explore and purchase its enchanting jewelry creations..
Ascension, a company specializing in software solutions for B2B and B2C markets, sought a modern and tech-focused brand identity. The project included creating a minimalist logo with gradients of blue and purple to convey innovation and sophistication. The website and app design emphasized clarity and ease of navigation, with sleek animations and interactive features enhancing user engagement. The outcome was a cohesive brand image that positions Ascension as a leader in the industry, empowering businesses and individuals with cutting-edge technology solutions.
Pulse Festival, a dynamic music event featuring techno, house, and live performances, sought a vibrant and engaging brand identity to capture the energy of the festival. The project encompassed the development of a modern logo resembling a pulse waveform, complemented by a bold color palette of orange and black and cool typography reflecting the music genres. Marketing materials including posters, merchandise, and social media graphics were designed to promote the festival lineup and drive ticket sales. The website featured a sleek interface with interactive features for easy access to event information and ticket purchasing. The cohesive branding successfully conveyed the playful and cool atmosphere of Pulse Festival, establishing it as a must-attend event for music enthusiasts seeking an immersive experience.
Terrafuel Fuel, a brand specializing in plant-based protein supplements, aimed to convey its modern, energetic ethos through a cohesive brand identity and e-commerce website. The project included designing a logo with mint green and black accents to symbolize freshness and sophistication, alongside a sleek website tailored to the fitness audience. The logo was crafted to evoke energy and speed, while the website featured intuitive navigation, detailed product pages, and streamlined checkout processes. Together, these elements positioned Terrafuel Fuel as a leading provider of plant-based supplements for health-conscious consumers.
