The Patty Spot, Burger restaurant
Branding, packaging and social media
The Patty Spot, a fast-food restaurant specializing in burgers, fries, hot dogs, and sodas, sought a playful and friendly brand identity. The project included creating a vibrant logo with an ink sketch style, a cheerful color palette of yellow and black with secondary red and green, and fun typography. Packaging designs for burgers, fries, hot dogs, and sodas featured lively, coordinated patterns. Social media advertising used eye-catching graphics and animations to promote menu items and special offers. The result was a cohesive and inviting brand that appeals to a broad customer base and enhances the restaurant's in-store and online presence.